Rationale
It is well recognized today that land filling, no matter how environmentally safe, is not a long-term answer to Israel’s solid waste problem. Landfills “consume” large expanses of valuable land and are associated with both direct and indirect environmental and economic costs. Therefore, efforts are focusing on alternatives to land filling, such as recycling. (www.sviva.gov.il)

The Deposit Law on Beverage Containers came into force on October 1st, 2001. The law currently covers all beverage containers which are larger than 100 milliliters and smaller than 1.5 liters. Consumers pay a 25 agorot deposit on each beverage container they buy, which can then be reclaimed when the empty container is returned. (www.sviva.gov.il)

The law is only partially successful. Many people have not made returning beverage containers a part of their household routine. A number of reasons are sited for this. The collection of bottles from grocery stores is not uniform and smooth at all stores, and the number of automatic collection and refund machines is, at the moment, small. In addition, the deposit is low enough that many people are willing to forgo the necessary effort to reclaim it.

The project hopes to overcome these problems. First, by increasing awareness about the importance of recycling, and secondly, by making the routine of saving beverage containers "worth it", by increasing the incentive. The deposits reclaimed from the beverage containers are given to charity.